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COSTA BLANCA TOURISM GROWING THANKS TO BENIDORM

BENIDORM

Largely thanks to the influx of tourists visiting the popular holiday hotspot Benidorm, the Costa Blanca recorded and average of 75.2% occupancy for 2013, 3 points above the same average figure of 2012.

Provisional figures released by the hoteliers association Hosbec show that even if Benidorm is excluded from the figures, the average still grew by 2.5% over 2012 figures, with an average of 56.1% occupancy.

As the year came to an end, the second half of December has resulted in the best average occupancy of the last six years with an average 60.8%, 5.4 points higher than last year.

In terms of the choice of hotels, the favourite choice is within the 3-star rated hotels, where 43% chose to stay, with around a third, 33.1%, choosing to stay in 4-star accommodation and 25.8% choosing 2-star.

The biggest share of holidaymakers comes from the domestic market, with 60.4% of those who stayed in hotels being Spanish, whereas the UK dominated second place with 21.3%.

Other key areas of interest last year were L’Alfas del Pi, where the average occupancy was 39.5%, and in Calpe, where 31.4% was recorded. Meanwhile, in the area to the south of Alicante maintained an average of 25.5%.

Filed under: http://www.theleader.info/article/42157/

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